Always Chase Your Dreams Apparel, LLC (ACYD) was founded in 2018 in Hampton Roads, VA by LaMar Hall. Hall started this business because he has major concerns for the mental health and well-being of youth in at-risk communities. It is Halls's goal to have mental health sessions and activities set up to help mentor young people. The company is currently targeting individuals ages 18-34.
 

This campaign will implement strategies to meet the goals and objectives identified. Those strategies are to conduct a challenge that will bring a way to raise awareness of suicide through a virtual activity. Using this challenge to run a social media campaign that includes personal one-on-ones with ACYD Apparel members. The creation of content will highlight various stories of survivors and create ways for followers to interact on Facebook and Instagram.